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AEHM, Grand Jury Prize


The jury of the Roca Awards to the Hotel Initiative decided to present the Grand Jury Prize to the Hotel Business Association of Madrid (AEHM-its Spanish acronym), award that was received by its president, Gabriel García Alonso.

The Roca Awards to the Hotel Initiative, organized by the magazine Gran Hotel Turismo, were presented at a gala event celebrated at the Roca Madrid Gallery on the 7th June, which gathered around 250 guests, among them authorities, representatives of the hotel, tourism and gastronomic sectors, and members of the press.

The Hotel Business Association of Madrid (AEHM), which celebrated its 40th anniversary in 2017, brings together approximately 300 establishments located in the Madrid Autonomous Region, with different categories and dimensions. This institution represents the sector in multiple public administrations, institutions, business and trade unions organizations and the Chamber of Commerce. Moreover, it provides services to its members, such as counseling in different areas, information on the new regulations, offering information or promoting Madrid as a tourist destination.

The Roca Awards to the Hotel Initiative pay tribute to hotels and hoteliers for their contribution to a sector that continuously surprises and renovates itself. Therefore, obtaining one of these awards entails an enormous prestige for those who work to improve the tourism industry, which is the main driver of the Spanish economy.

The Roca Awards to the Hotel Initiative are sponsored by Roca, in collaboration with Alvic Contract Experience, Central Hisúmer, Extrem Puro Extremadura, Orac Decor, Rational, Tattoo Contract, Vandemoortele, Vermut El Ingenioso and Viajes El Corte Inglés.