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Gran Hotel Turismo presents the 25th anniversary of the Roca Awards to the Hotel Initiative


The Roca Awards to the Hotel Initiative have kicked off with their official presentation at the Roca Madrid Gallery. Organized by the Gran Hotel Turismo magazine, from the publishing house Curt Ediciones, these awards celebrate their 25th anniversary this year and present interesting novelties in this twelfth edition, such as new categories or their international nature, which is now confirmed with Portugal, China and Russia as guest countries. These awards aim to pay tribute to the hotels and professionals that have achieved the best quality standards in fields such as architecture, cuisine, services or tourist promotion.

Laura Curt, director of the Roca Awards to the Hotel Initiative and editor of Curt Ediciones, mentioned during the presentation that “the 2018 edition of the Roca Awards to the Hotel Initiative continues expanding internationally, incorporating China, Russia and Portugal this year. Moreover, we will present new categories to provide room for all the great hotels we have in this country.” The new categories Singular Hotel and Hotel Chain stand out among all these novelties. Finally, another change is the increase in the number of invited countries, from two to three. The guest countries this year are Russia, China and Portugal, which was already present in the last edition.

Xavier Torras, brand communication manager at Roca, pointed out that “the Roca Awards to the Hotel Initiative aim to support the Spanish tourism industry, which has led the world ranking of tourist competitiveness developed by the World Economic Forum for the last few years. Roca collaborates in important bathroom projects for hotels and confirms with these awards its commitment to the hotel industry.”

The categories of the Roca Awards to the Hotel Initiative are: Architecture, Renovation, Seaside Holiday Hotel, Mountain Holiday Hotel, Hotel Cuisine (restaurant and cocktail/bar service), Conference and Convention Hotel, Wellness Hotel, Urban Hotel, Sustainable Hotel-We Are Water Foundation Award, Singular Hotel, Hotel Chain, Award to Hotel Innovation in China, Award to Hotel Innovation in Russia and Award to Hotel Innovation in Portugal. Moreover, there are special awards proposed by the jury with no prior registration: Grand Jury Prize Special Award, and Honour Award in Recognition to the Hotel and Tourist Personality.

The deadline for the reception of the required information is the 25th April 2018. All hotels wishing to participate may register on:

The award ceremony will take place at the Roca Madrid Gallery on the 7th June 2018. All award winners and relevant personalities of the tourism industry will attend.

Debate about the influence of colour on hotels
A round table under the name The emotional language of colour. Trends in colour, design and interior design and their influence on the decorating of hotels took place after the presentation, in which the latest trends in colour and interior design were analysed and how to work colour to innovate and achieve an emotional experience that helps to boost the brand image. The speakers at the round table were: Marta Aymerich, expert in branding, use of colour and founder of Way; María Ortiz, project manager at Gastón y Daniela; José Manuel Fernández, executive director of Cuarto Interior; and Jorge Galván, engineer, PhD in architecture and moderator of the meeting.